ET LØFTE EVENTS

Friday

BRIDAL ALERT:
WHITE BY VERA WANG

"To be able to do this and make it more accessible to women is, for me, the hugest privilege and honour after nearly forty years in fashion"
- Vera Wang, backstage at The Oprah Winfrey Show

This Planner was super stoked to learn of Vera Wang's new collection of uniquely structured wedding gowns -- White by Vera Wang -- specifically designed for the bridal commodity. I've been a fan of Vera Wang for quite some time, especially her Spring 2010 collection (*swoon!*), but, in all honesty, not all of This Planner's clientele have been of the haute couture set. And so I've been waiting for the day that Vera Wang's exquisite designs became achievable for every Bride's pocketbook.

Well VW just made this gal one happy Planner!

Just in time for Spring 2011, White by Vera Wang has hit Canada's newest David's Bridal franchise in Scarborough, Ontario and Mississauga, Ontario.

The bold structures, creative draping and elegant whimsy created by yards upon yards of tulle and inventive pleating and materials are the result of inspiration taken from muses like painter Degas, Napoleon's Josephine and from designs originally created for Chelsea Clinton and Ivanka Trump. The slightly nuanced necklines, hems and detailing combined with new concepts (such as the blending of lace with pleating) grace over 12 different designs from full ball gowns to sleek silhouettes.

Another great feature of the collection are the interchangeable sashes and accessories which allow for Brides to alter the designs -- adding a bit of edge to some, a dash of bling to others and a touch of personalization to all. And with a price range of $700 to $1700 CDN, those Brides who have long dreamed of donning a Vera Wang but couldn't absorb the price tag are about to receive the best wedding present they could have ever imagined.

"When you wear a ball gown or a wedding gown, it's not just a T-shirt. It takes great technical expertise, huge draping and the ability to alter and fit to a variety of Brides" -- Vera Wang

Tuesday

DJ FLOH BACK
SPINS HIS BEST TIP FOR CREATING
A UNIQUE EVENT

According to Danny Floh Back, Director of DJ Floh Back Productions, the key to creating a memorable and unique event is "respecting the "Personal Connection". In other words, incorporate the talents of your family and friends to create that personal and unique touch. Especially when it comes to a personal, family affair such as a wedding.

Truly, that "Personal Connection" can be subtle or prominent. Subtly integrating a dessert recipe passed through generations or a wedding veil embroidered by your great Aunt Edna will make your life celebration that more memorable to you. At the same time, DJ Floh Back encourages that incorporating the "Personal Connection" into your entertainment options makes your event unique and memorable not only to yourself but to your guests as well. If you have a family member who performs professionally, let them perform at some point in your event. If you have a friend who can sing, let them sing the Bride down the aisle or sing the song to your First Dance.

Photo courtesy of Definition Photography

DJ Floh Back has seen many weddings and events touched by the professional talents of friends and family.

"Some of the most memorable weddings" he says, "have included performances by Paul Rodgers from Bad Company, a silks dance dropping from the ceiling and the lead singer of James performing 'Laid'."

But DJ Floh Back counters that Non-Professionals "can rock it too" and he recalls a wedding at Archeo where "three Asian guys in black leotards burst into the room and did the 'Single Ladies' dance...and nailed it. I can never hear the song the same way again".

Photo courtesy of Definition Photography

On a more exclusive note, the "Personal Connection" was made at DJ Floh Back's own wedding last year when two of his friends surprised everyone by singing a hilarious song which they had written for the Bride and Groom.

"It was a priceless moment for us and our guests" he remembers.

Everywhere you turn, wedding and event professionals encourage personalization. And why shouldn't we? There's no better way to make your wedding or event unique than to add a personal touch.

No one can replicate you. And that includes your personal, non-duplicated relationship with each member of your friends and family. That said, why not harness that unique talent that's budding at the branches of your family tree and create an intimate "Personal Connection" at your wedding or event that will be remembered forever not just by you...

...but by those who were privileged enough to witness it.

ABOUT DJ FLOH BACK:

DJ Floh Back Productions is a new type of professional DJ: one who takes the time to understand you and your visions; one who will assemble a customized play list; and one who will facilitate a steady flow of tunes for the event from beginning to end. With over 12 years of experience DJing corporate events, intimate weddings, night clubs and world-class fashion shows, DJ Floh Back impresses his clients with professionalism, his knowledge of music and his ability to create a dance floor wherever he goes. For more information and to check out a Demo visit www.flohback.com

Wednesday

IT'S ALL ABOUT THE ~~BRIDE~~ BRIDESMAIDS

This Planner is uber-excited for the newest (and perhaps the most hilarious) nuptial flick to hit theatres this year. Directed by Paul Feig and producer Judd Apatow of 'Knocked Up' and 'Freaks and Geeks' fame, BRIDESMAIDS saunters down the aisle May 13th, 2011.

Though her life is a mess (read single and broke), Annie (played by Kristen Wiig, former cast member of 'Saturday Night Live') puts on a brave smile as she accepts the role of Maid of Honor for her best friend Lillian (Maya Rudolph). With an unlikely grouping of Bridesmaids by her side (played by Rose Byrne, Melissa McCarthy, Wendi McLendon-Covey and Ellie Kemper), Annie desperately tries to be Lillian's right-hand gal on the wild ride to the aisle.

After checking out the hilarious trailer, you'll definitely Save the Date!

Thursday

RW&CO LAUNCHES SPECIAL OCCASIONS LINE

All images courtesy of NKPR INC

Since the late '90s, Canadian retailer RW&CO has been outfitting style-conscious men and women with active, casual and urban clothing and accessories. This Spring, RW&CO will be launching their brand spankin' new Special Occasions Collection just in time for wedding season.

This Planner was one of the many privileged Planners to get a sneak peak at the new line which features ultra chic and uber adorable dresses, stylish, well-cut suits, plenty of accessories (including a variety of dress shirts and ties for the men) and the freedom to mix and match styles across the collection. The entire line of dresses flatter a decent range of figures (from size 0 to 14) and are priced under $100 -- perfect for the budget conscious Bridesmaids and guilt-free style for the Bride. Men's suits range from $200 and up (with shirts starting at $58). And upon request, RW&Co provides a personal Bridal Consultant to help choose the perfect look and fit for your occasion.

Yet these dresses and suits aren't just for the Wedding Day. The best part about this new line is its versatility. These dresses don't look like your average Bridesmaid dress (which is perfect because who wants another gown rotting away in their closet?) These dresses and suits are appropriate for virtually any event whether it be a cocktail soiree, engagement party, rehearsal dinner and more.

The RW&CO Special Occasions Collection spring line launches across Canada mid-February while the summer line launches mid-April.

Tuesday

STATIONARY. EVOLVED.

All images courtesy of Hip Ink

This Planner hearts invitation designers who can roll up their sleeves, dive deep and come up with unbelievably creative designs for stationary. After all, invitations are the first thing that the guests will experience when it comes to your event. Needless to say then that your invites will set the tone for your event and let guests know what they can expect.

So guess what stuffy, unimaginative, matchy-matchy invitations would say about an event?

Distinctive invitations are not simply an inspired design on coloured card stock. They involve so much more like creative paper choices, original textures and ingenious embellishments. They involve wit and sass combined with proper etiquette.

Say 'hello' to Hip Ink.

Nothing gets This Planner more excited about an event then when she sees an invitation made of bold colour and unique materials. The custom-made invitations by Hip Ink are just that. Full of colour, oozing with life and an absolute party for the fingertips.

ET LOFTE LOVES!
(invitations printed on actual wood!)

Founder of Hip Ink Sarah Spano has carried her passion for paper and typography into creating one-of-a-kind expressions of her clientele's personal style. Her passion for intermingling designs and materials reminds you of that excitement you felt as a kid in Kindergarten when faced with a table of craft materials for the first time.

"I'm passionate about paper - the way it looks, the way it feels, and all the amazing things that you can do with it," Spano says, "I'm passionate about typography - oh how I love to play with fonts, watch how letterforms can change an entire design and geek out over which fonts have the best ampersands. I'm passionate about design - I love to put things together and take them apart, shuffle things around, cut and paste and create magic".

From paper, wood and wicker to felt, crystals and buttons and whether for weddings, Bar/Bat Mitzvah or Baptisms, Hip Ink's dedication to exploration with materials and textures is part of what sets this designer apart from others. It's hard to not crack a smile when looking at her audacious tones and witty designs. Even her logo spreads a bit of sunshine and gets you in the mood for a lil' bit of Hip.

It's not easy coming up with completely original designs and concepts and in This Planner's opinion, there are a select number of designers out there that can truly drop jaws with their originality and imagination. Hip Ink should be proud to stand tall among them.

MILLINERY ME THIS!

All Photos courtesy of KCsHATS

Bespoke Millinery has been predicted to be one of the hottest trends of 2011. If that's true, then International Award-winning milliner David Dunkley can likely be considered one of the pioneers. Combine artistic flair with demure and boldness and you have fascinators, hats and headpieces that drop the jaw and, in some cases, seem to defy gravity. Having studied with the former royal milliner to Her Majesty Queen Elizabeth the Queen Mother (you can't get more impressive than that!), Dunkley's fashions have been worn by members of Her Majesty Queen Elizabeth II's royal entourage and at functions held by Her Majesty herself.

ET LOFTE LOVES!!!

And with one look at Dunkely's creations you can see that same royal style and sophistication embedded in a wide variety of designs from the whimsical and romantic to the distinctive and intrepid.

As I'm sure you know, This Planner has always loved nontraditional headpieces. And at a recent wedding show I had the pleasure of experiencing Dunkley's work up close and personal. To be completely truthful I literally had to hold myself back from playing dress-up. Each and every handcrafted, custom-made design has its own personal structure and delicate embellishments that make each piece a stand alone event. Whether for a wedding or a cocktail party, each piece had the power to instantaneous transform a single outfit into completely different looks.

ET LOFTE LOVES!!!

If millinery is destined to be this year's hottest trend, you can be rest assured that David Dunkley's exquisite millinery will go far beyond any one's expectations and will far outlast any trend of the season.

After all, as far as This Planner is concerned, David Dunkley's work is a trend of its own.

Thursday

TRASH TALK:
TRASHING THE DRESS VS. GLAMORIZING THE GOWN

Photos (L-R) by Lou E Photo and Pacifica Productions

Recently I had a chat with Toronto photographer Richard Emmanuel about "Trash the Dress" sessions and how they've evolved over the last few years. Where once the infamous "Trash the Dress" (or TTD if you will) was about getting 'down and dirty' with your pre-loved wedding gown, some Brides are now shying away from ruining their gown and are opting to "Glamorize the Gown" instead.

What's "Glamorize the Gown"? While similar to TTD, "Glamorize the Gown" is set up as more of a fashion magazine-style shoot. It's often set in more urban, fashionable -- yet still creative -- surroundings however it doesn't involve heavy soiling, ripping, etc but rather confident posing, strutting your stuff and looking oh-so-fine. TTD on the other hand gets the most out of unusual settings and isn't afraid to turn that gown from gorgeous to ghastly. This Planner considers it the alter-ego of 'Glamorize the Gown'. While GTG is beauty, TTD is rock.

Photos (L-R) by Lisa Mark Photography and Lou E Photo

Would this new 'Glamorize the Gown' trend make rumoured originator of TTD John Michael Cooper wince and groan?

First, let's take a look at exactly what how "Trash the Dress" sessions got started. TTD (or "Rock the Frock" as some know it) has been said to have been popularized by Las Vegas photographer John Michael Cooper (*swoon*) with his unbelievable creativity and serious magazine-esque photography skills.

The infamous photo by John Michael Cooper that sparked the "Trash the Dress" trend.

TTD began as a declaration of sorts -- one that declared that the marriage is complete and that the dress would never be worn again. And the shoots began as Post-Wedding Brides ripping, soiling and essentially destroying their gowns in settings that greatly contrasted the "innocence" or "purity" of the traditional white gown. Perhaps in some cases TTD still currently stands as this declaration however since 2001 it had evolved into something of a liberation for Brides. Trashing their wedding gown was a way to break free of the little-miss-innocent or little-miss-gracious persona of their wedding day and embrace their wild side, letting out their alter ego (and lookin' damn fine while doin' it!).

Photo by Brent Foster Photography

Photo by Jen Van Der Vecht Photography

Today, while TTD is still an extremely popular trend among newlyweds (even Grooms have been getting into the action lately!), 'Glamorize the Gown' is increasing in popularity. Rather than break free completely from that "Angel-in-White" persona, Brides have been giving it a bit of a kick by capturing their "Sugar-and-Spice" identities on film. Diva-esque, fashionable and incredibly hot, "Glamorize the Gown" sessions are becoming a way for Brides to exhibit their inner confidence and show off their smoldering side without destroying that $5000 dress.

Photo by Pacifica Productions

Photo by Rowell Photography

Is this departure from "Trashing the Dress" defacing the original trend? Or is it a new take on liberation for the not-so-wild Bride?

We'll let you be the judge.