ALL HAIL THE GODFATHER OF UNCONVENTIONAL
EVENT PHOTOGRAPHY
EVENT PHOTOGRAPHY
This Planner is a huge fan of all things unconventional and I'm always very quick to praise those professionals who embrace non-conformity and exude extreme creativity. Like Event Planning, Photography is one of those professions where it's not just about skill and an eye for detail but about creativity and imagination.
Enter John Michael Cooper of AltF Photography.
This is one photographer whose creativity knows no bounds. Based in Las Vegas, Nevada, Cooper's slogan is “very different" and everything about this photographer from his company name to photographic style captures that very thought. Edgy and definitely not your average romantic approach to wedding images yet still hauntingly beautiful, Cooper has defied what was always expected when it came to event photography.
"I had a lot of people tell me, ‘Oh, no, that won’t work. You can’t do that for brides, they won’t like that kind of stuff.’ But I did it anyway, regardless, and things just started taking off from there." Cooper has said in an interview with Digital Pro.
Cooper first received national attention with his "dress unfriendly" concept of art that inspired the wedding industry's current Trash the Dress trend. His infamous Bride-on-Fire photo instantaneously sparked a desire among Brides to liberate themselves from the innocent-angel-in-white persona and create dramatic, poignant art that would be remembered just as long as their wedding day.
The beauty of John Michael Cooper's talent is that not only has he has perfectly blended the art of posed photography with documentary or photo-journalistic photography but he has also managed to set the bar in terms of applying imagination, originality and a taste of rebelliousness.
In this Planner's opinion, John Michael Cooper has effectively and forever changed the traditional notion of how life celebrations should be photographed.
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