TRASH TALK:
TRASHING THE DRESS VS. GLAMORIZING THE GOWN
TRASHING THE DRESS VS. GLAMORIZING THE GOWN
Recently I had a chat with Toronto photographer Richard Emmanuel about "Trash the Dress" sessions and how they've evolved over the last few years. Where once the infamous "Trash the Dress" (or TTD if you will) was about getting 'down and dirty' with your pre-loved wedding gown, some Brides are now shying away from ruining their gown and are opting to "Glamorize the Gown" instead.
What's "Glamorize the Gown"? While similar to TTD, "Glamorize the Gown" is set up as more of a fashion magazine-style shoot. It's often set in more urban, fashionable -- yet still creative -- surroundings however it doesn't involve heavy soiling, ripping, etc but rather confident posing, strutting your stuff and looking oh-so-fine. TTD on the other hand gets the most out of unusual settings and isn't afraid to turn that gown from gorgeous to ghastly. This Planner considers it the alter-ego of 'Glamorize the Gown'. While GTG is beauty, TTD is rock.
Would this new 'Glamorize the Gown' trend make rumoured originator of TTD John Michael Cooper wince and groan?
First, let's take a look at exactly what how "Trash the Dress" sessions got started. TTD (or "Rock the Frock" as some know it) has been said to have been popularized by Las Vegas photographer John Michael Cooper (*swoon*) with his unbelievable creativity and serious magazine-esque photography skills.
TTD began as a declaration of sorts -- one that declared that the marriage is complete and that the dress would never be worn again. And the shoots began as Post-Wedding Brides ripping, soiling and essentially destroying their gowns in settings that greatly contrasted the "innocence" or "purity" of the traditional white gown. Perhaps in some cases TTD still currently stands as this declaration however since 2001 it had evolved into something of a liberation for Brides. Trashing their wedding gown was a way to break free of the little-miss-innocent or little-miss-gracious persona of their wedding day and embrace their wild side, letting out their alter ego (and lookin' damn fine while doin' it!).
Photo by Brent Foster Photography
Today, while TTD is still an extremely popular trend among newlyweds (even Grooms have been getting into the action lately!), 'Glamorize the Gown' is increasing in popularity. Rather than break free completely from that "Angel-in-White" persona, Brides have been giving it a bit of a kick by capturing their "Sugar-and-Spice" identities on film. Diva-esque, fashionable and incredibly hot, "Glamorize the Gown" sessions are becoming a way for Brides to exhibit their inner confidence and show off their smoldering side without destroying that $5000 dress.
Photo by Pacifica Productions
We'll let you be the judge.
Photo courtesy of Rock My Wedding
Photo by Dave Abreau Photography
Photo by Eryn Shea Photography
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